How deeploi saved Cherry Ventures 2 hours daily

From frustrating back-and-forth with their old IT provider to proactive support that cut daily IT headaches.

April 22, 2025
3
 min read

Overview

• Cherry Ventures, a Berlin-based VC firm, was facing challenges with their previous IT provider's fragmented processes and delayed response times.

• deeploi implemented a comprehensive IT-as-a-Service solution with automated IT workflows, centralized device control and fast expert support.

• Cherry Ventures now enjoy structured onboarding and offboarding processes, proactive IT management and significant time savings.

IT Challenge

Before partnering with deeploi, Cherry Ventures struggled with inconsistent IT support and a lack of structure in their IT processes. Their previous IT provider was slow to respond, often taking a full day or more to resolve issues. Onboarding new employees lacked a clear system for device management or licensing.

Tyrell Anderson, Cherry's Office and Events Manager, recalls: "The last IT provider wasn't proactive in correcting issues or understanding our needs. It was chaotic, and we were often left investigating why something wasn't working yet."

Additionally, the firm faced challenges with device ownership. For example, iPads installed by the previous provider were locked under their account, leaving the company unable to manage them independently. This lack of transparency highlighted the need for a more solution-focused and reliable IT partner.

Solution with deeploi

deeploi stepped in with a comprehensive IT-as-a-Service solution that included:

• Structured onboarding and offboarding: A streamlined process for setting up new hires, including automated device provisioning through Apple Business Manager (Apple's corporate device management system).

• Mobile device management: A unified platform for tracking, wiping and managing devices, enforcing security policies and automating device provisioning.

• Reliable and proactive support: A dedicated team that takes initiative and solves problems before they escalate, reducing the burden on Cherry’s internal staff.

Tyrell adds: "What I love about deeploi is the structure. The naming, leasing, licensing and forms are all so organized.”

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Outcome

Cherry Ventures now experiences smoother operations across their IT infrastructure, with team members able to focus on their core responsibilities.  

Time savings: “With the way it is now, there’s no back-and-forth – we save at least an hour or two per day altogether,” Tyrell notes. The streamlined onboarding process, powered by deeploi’s dashboard, has cut onboarding time by 50%. This also translates to IT-related disruptions reduced to near zero.

Proactive IT management: deeploi’s initiative in addressing issues like storage cleanup and security vulnerabilities has reduced the workload for Cherry’s team. “Normally, other companies would say, ‘Here’s how you do it yourself,’ but deeploi took the lead and said, ‘We’ll do this for you’,” Tyrell adds.

Structured processes and security: The onboarding and offboarding workflows are now straightforward and efficient. The interconnected IT processes ensures that device management and security are seamless and reliable. “It’s a huge improvement over managing things manually in Excel sheets,” Tyrell explains.

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For small and medium-sized businesses like Cherry Ventures, deeploi’s IT-as-a-Service solution offers not just efficiency, but peace of mind.

About Cherry Ventures

Cherry Ventures is an early-stage venture capital firm founded in 2012, with offices in Berlin, London and Stockholm. They invest in pre-seed and seed-stage startups across various sectors, including fintech, climate tech, consumer products, health tech, mobility and SaaS.

Cherry Ventures

2012
Founded
30+
Customer Size
Berlin
Headquarters
Early-stage VC
Industry
KEY RESULTS

2 hours per day saved previously spent troubleshooting IT issues.

Onboarding time cut in half through structured processes and full transparency.

• Security and device management improved through interconnected systems and proactive maintenance.

CUSTOMER STORIES
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"It's a night-and-day difference from the “old-fashioned” providers. deeploi is very committed to improving processes and making it easier for both parties."

Tyrell Anderson, Office & Events Manager

"A lot of IT companies aren’t as capable or able to provide the same kind of support that deeploi does. deeploi is always trying to outdo themselves."

Tyrell Anderson, Office & Events Manager